Chapter 4 - Keyword Research
In this chapter we're going to take a closer look at the importance of keywords in writing your articles. After all there isn't a lot of point in spending time writing and no-one gets to read your work is there?! That's why this part is vital. It doesn't have to take long, and indeed it can be extremely rewarding knowing that, in contrast to most other article
marketers, you're doing this properly.
Positioning Articles With Keywords
So what are keywords?
Essentially they are simply words or phrases that people use to search for information online. You'll also hear the term “keyword density” used a lot. This is usually expressed in percentage terms and just means how many times a particular keyword is used every 100 words. The reason why keywords are important is that the main way in which people search for information online is to go to a search engine such as Google, and enter their search terms, or keywords, there.
If you don't write articles with the correct keywords in mind, i.e. those that people are actually using as search terms, it means that no-one is ever going to find your article.
Why? Because no-one is searching for it.
The ideal keyword density is somewhere between 1% and 3%. In a 400 word article this would equate to using your main keyword phrase no more than 3 times. Less than that and no-one will ever find your article. Any more than that and the search engines will, quite correctly, assume you to be keyword spamming so will disregard your article.
So let's take a look at how you can find the best keywords to use for your particular article.
Mass Traffic Attack - Part 15.Keyword Research
Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles