Saturday, 27 December 2014

Mass Traffic Attack - Part 17. Create Great Content

Chapter 6 - How To Write Killer Content 
Having written a headline to grab the reader's attention it's now time to write the main
body of our article. Remember that just as the purpose of the headline is to get the reader to read your article, the main function of the article itself is to persuade the reader to read right through it to your resource box. 
There are 2 main things that your main article body must achieve:
1. Maintain the reader's interest throughout
2. Act as a “warmup” or “presell” for the backlink in your Resource Box 
Bearing all that in mind, there are a few points that you should consider: 
1. Keyword Relevancy - since most traffic will come via the search engines, it is worth remembering that the user will have something particular in mind. The more keywords they are using, the easier it is to know what they want. Someone typing in “how can I toilet train my rabbit” is looking for exactly that. Somebody else typing in just “rabbit” could be looking for anything - information on buying one, help with a problem, an image of a cartoon rabbit to use in a presentation. Anything. So try to give your reader exactly what they want and make your article relevant to the keywords you are using. 
2. Keep your reader interested - As per the above point, if your article is 100% relevant to
what your reader wants then you obviously have no problem keeping their interest. If that's not the case then it is up to you to arouse their interest. The best way to do that is to give them valuable content, i.e. stuff they didn't know before. This can be in the form of hints and tips, advice, warnings or “secret” information. 
One format that I have found very successful is what I call the “5 Paragraph Plan” which I cover in Chapter 10 when we take a look at an example of how to write an article when you know absolutely nothing about the subject. The way this works is to write about 3 different aspects, or have 3 points in your article. The “5 Paragraph Plan” looks like this: 
  • Paragraph 1 - Introduction (tell them what you are going to tell them)
  • Paragraph 2 - Point A
  • Paragraph 3 - Point B
  • Paragraph 4 - Point C
  • Paragraph 5 - Summary (tell them what you have just told them)
  • Aim for 4 sentences per paragraph and that will comfortably get you 400 words, which is about the right length for such an article. If you think about it paragraphs 1 and 5 are pretty much the same, just slightly rewritten. That means all you need to worry about are 3 raphs containing 3 different points in a total of 12 sentences. I think that puts article writing in perspective - anyone can write 12 sentences! 
  • I'm not saying to use that format every time, I certainly don't. But if you are struggling to write something about a particular subject you should find that pretty useful. Of course you could write 6 or 7 paragraphs instead of 5 and just include more points. That's up to you. However I think including just 3 points works pretty well, if you have more to write on the subject then either put that in another article, or use it as content on your own site. 
  • And after the main body of the article, comes the most important part.........the resource box, or bio box. 
Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 

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