Saturday, 27 December 2014

Mass Traffic Attack - Part 20. Nick Names

Pen Names 
Something you might want to consider is whether you should use your own name or a “pen name”. Many famous authors have done just that. Lewis Carroll's real name was Charles Dodgson, and Samuel Clemens was better known as Mark Twain. If you are looking to write articles across many different niches this is something you may want to consider - use a different name for different niches. All the article directories allow you to do that. 
If you are looking to establish your name in a particular niche in your own right then obviously you would want to use your own name. This is otherwise known as branding and is obviously important in such cases. You want people to recognize your name when you write an article; indeed you want people to click onto your article just because it's you. That can happen pretty quickly. 
However there are various circumstances when you would be better to use a pen name. Here's a few examples: 
1. Changing your gender - not literally of course! If for example you want to write about dating and you are a man, you may have greater success if you “position yourself” as a woman. The marketing angle of “Hey guys if you want to catch a hot girl like me all you
have to do is read my ebook”
is not a new one. On the other hand if you're a woman writing about sports you may find you'll create greater empathy if you use a male name. 
2. A more appropriate name - your name may be difficult to pronounce for your audience,
it may not be what you consider to be memorable, or it may not sound “right” for your target market. Calling yourself “Maximilian T. Fotherington” may be a good choice if you are
writing about English stately homes, probably less so if your aim is to persuade urban teenage rappers to buy your dubbing software. Horses for courses. 
3. Safety - if you're writing about a “controversial” subject it may be better to take refuge behind a pen name 
4. Privacy - if you are well known in your field you may not want readers to make the connection between that and your articles, especially if they are about a totally different subject 
Finally, before choosing a name be sure to enter it into Google to see what comes up. You don't want to share your pen name with an infamous serial killer, drug dealer, porn star or politician :-). Neither do you want to pick a name that another author, particularly in the same field as you, is using.

Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 

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