Saturday, 27 December 2014

Mass Traffic Attack - Part 26.


Rewriting PLR Articles 
If you haven't come across Private Label Rights (PLR) before then you have been missing out. These are products, usually but not only ebooks, that you buy PLR to, which then gives you the right to change the content as you see fit. Articles are perfect for this. It is possible to buy “bundled packs” of hundreds or even thousands of PLR articles across many niches. 
You then have the right to use them as they are, or rewrite them. Most marketers make the fatal mistake of NOT rewriting them and then wonder why the results are poor. 
You should ALWAYS rewrite PLR articles for 2 simple reasons: 
1. You won't be the only person using that article 2. The quality of the articles is not always the best 
OK point 1 is self-explanatory I guess. You may be wondering if the the quality isn't so
great, why use PLR articles at all. Let me clarify that a little. By “not the best quality” I
mean simple things like spelling or grammatical errors. You have to remember that many (not all) such articles are written by people whose first language is not English. This keeps the cost down. 
However, these things are easily fixed in less than a minute. The content itself is usually fine, i.e. the information is accurate. The main reason why I love to use PLR articles is that it is far easier to correct/amend an existing article than it is to start writing with a blank screen. 
Doing an actual rewrite is a fairly quick process. I'll give you a quick example. At the top of the next page is an actual PLR article from my collection - exactly as I received it. 
Golf Holidays to Get Away From It All 
If you have been working too hard for too long and just need to get away and play some golf, you will want to check out golf holidays package vacations from your travel agent. These travel arrangements are often referred to as "stay and play" plans because you stay at a certain hotel and receive rights to play at a certain golf course while you are there. When making these 
arrangements, make sure there are not special requirements that will make playing inconvenient or impossible for you. Some of these plans require you to limit your arrival dates and departure dates or have other unacceptable limits so read the fine print. 
You can take golf holidays to all sorts of locations depending on your personality and desires. For instance, you can choose to golf in a course located near or in a major city, taking in museums or theaters when not golfing. Or you might choose to visit a golf course in an area of rugged natural beauty such as the mountains. While there, you might take a day to fish instead of golf. Whatever your needs, you can find golf holidays packages to meet your needs. 
Are you going to take your own golf clubs with you when you travel on golf holidays? You probably would prefer to use them rather than the clubs that can be rented at the course to which you are traveling. If you choose to take them with you, you will need to think about the arrangements a bit. For instance, do you have a really high quality golf club bag which will protect those expensive golf clubs. If not, you'd better get one. You won't be able to carry your clubs on if you are flying, so you'll need a bag that can take airport luggage handling and still protect your clubs. So get a good one. 
When picking a destination for golf holidays, pick the course you wish to play on first, and then find out about lodging at hotels, resorts, or stay and play package plans. Make sure the tee times that are set for you when choosing a stay and play package are going to work for you. People who are staying at a golf course's own resort generally get first serve when choosing tee times. If it's really important to you to get the tee time you desire, it may be worth it to you to stay at the resort instead of a less expensive hotel. Either way, you are sure to find refreshment and restoration when taking golf holidays. 
In all fairness that's actually a pretty good article. No spelling mistakes or grammatical errors that I can see :-). So all we need to do now is just rewrite it a little. Here's a few things you can do when rewriting: 
  • Use synonyms i.e. use different words that have the same meaning such as replace “obviously” with “naturally”
  • Change the word order of the sentence e.g. change “You can take golf holidays...” to “Golfing holidays can be taken...”
  • Remove content altogether
  • Add in your own content
  • Change part of the article from “text format” to “list format” or vice versa
    Let me give you a perfect example of the last point from the above article. These 4
    sentences from the 2nd paragraph are just crying out to be made into a bulleted list. I have highlighted the list items:
You can take golf holidays to all sorts of locations depending on your personality and desires. For instance, you can choose to golf in a course located near or in a major city, taking in museums or theaters when not golfing. Or you might choose to visit a golf course in an area of rugged natural beauty such as the mountains. While there, you might take a day to fish instead of golf. 
So this is how the new rewrite might look. 
The great thing about golfing holidays is the wide variety of locations available. This means that any non-golfing companions can keep themselves entertained whilst your on the golf course. Or even if you fancy taking a few hours' break from the greens. Here's a few ideas for a “golfing combination holiday”: 
  • Major city - visit the local sights such as museums, theaters, etc
  • Mountain resort - go hiking, climbing, rafting, etc
  • Seaside resort - sit on the beach, go fishing, etc
It looks totally different to the original but it is essentially saying the same thing, just in a slightly different format. Think about how you could further rewrite what I have written - the possibilities are endless.

Mass Traffic Attack - Part 26. Your Secret Weapon - How To Rewrite Articles
Mass Traffic Attack - Part 28. Rewriting PLR Articles 

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